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Prof. Joseph B. Lassiter, III |
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Joe teaches Entrepreneurial Marketing in the MBA Program and Marketing Strategy in the Executive Education Program.
Joe holds the MBA Class of 1954 Chair and is a Professor of Management Practice. He is Co-Faculty Advisor to the HBS Student Business Plan Contest.
His academic research and professional work focus on high-potential ventures, including both those formed as new companies and those formed within existing organizations.
From 1994 to 1996, Joe was President of Wildfire Communications, a telecommunications software venture backed by Matrix Partners and Greylock Partners.
From 1977 to 1994, Joe was Vice President of Teradyne, the NYSE-listed automatic test equipment manufacturer, and a member of its Management Committee. Joe joined Teradyne in 1974 as a Product Manager while on sabbatical from MIT.
Joe received his BS, MS, and PhD from MIT and was awarded National Science Foundation, K.S. Adams, Jr. and Eugene and Margaret McDermott Fellowships. He was elected to Sigma Xi.
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